Author: Phygital Pakistan

The world of sport is changing. For generations, sport has been defined by physical skills and performance. Athletes have competed on fields, courts and arenas, testing their speed, strength, endurance, precision and teamwork. At the same time, a new generation has grown up competing in digital environments, mastering video games, virtual competitions and increasingly sophisticated […]

The way people compete is changing. Sport has always brought people together through competition, teamwork and physical ability. Gaming has created another competitive environment where strategy, reaction time, decision making and digital skills determine success. Now, these two worlds are coming together. Phygital Pakistan is helping bring this new sporting format to Pakistan by connecting […]

Phygital games combine physical and digital elements and Phygital Pakistan is all set to create immersive gaming experiences. The stats of last five years show the gaming market in Pakistan continues to expand while stakeholders, athletes, and gamers seek phygital experiences. The innovation in phygital gaming comes from the combination of Augmented Reality (AR) and […]