Lahore – July 12, 2025, marked a historic moment for Pakistan’s youth and the future of sports innovation. Phygital Games Pvt. Ltd. and the Inter University Consortium for Promotion of Social Sciences (IUCPSS) proudly signed a groundbreaking Memorandum of Understanding (MoU) at the University of Health Sciences (UHS), Lahore. This partnership will bring the exciting world of Phygital Sports, a dynamic blend of physical sports and digital gaming, to universities across the country.
IUCPSS, representing over 70 public and private universities nationwide, is leading the charge to create new opportunities for students. By teaming up with Phygital Games, the first company in Pakistan to pioneer this innovative concept, they are opening doors for students to experience sports in a whole new way, combining the thrill of physical activity with cutting-edge digital technology like virtual and augmented reality.
At the signing ceremony, Mr. Murtaza Noor, National Coordinator of IUCPSS, and Mr. Muhammad Abdullah, COO of Phygital Games Pvt. Ltd., expressed their shared enthusiasm for this collaboration. The event was attended by university leaders, sports experts, and technology innovators who all see the immense potential of this initiative.
This partnership aims to:
◦ Launch exciting university-level Phygital tournaments and leagues
◦ Encourage collaboration between traditional athletes and digital gamers
◦ Host workshops and innovation labs to nurture skills and creativity
◦ Foster teamwork, healthy competition, and a spirit of innovation
A Word from the Leaders
Mr. Abdul Majeed, CEO of Phygital Games Pvt. Ltd., shared his vision:
“This is more than just a partnership, it’s a movement. We’re blending technology with physical sports to create experiences that inspire confidence, fitness, and digital literacy all at once. Our goal is to empower Pakistan’s youth to be leaders both on the field and in the digital world. Together with IUCPSS, we’re setting the stage for a future where sports and technology go hand in hand.”
Mr. Muhammad Abdullah, COO of Phygital Games, added:
“We want to break down barriers between gamers and athletes, showing that both can learn from and inspire each other. This partnership is a big step toward making sports more inclusive, engaging, and relevant to today’s generation.”
Mr. Murtaza Noor, National Coordinator of IUCPSS, emphasized:
“IUCPSS is committed to creating innovative platforms that enrich student life and prepare them for the challenges of the 21st century. Phygital Games fits perfectly with our vision to modernize campus experiences and open new horizons for our youth.”
This initiative is the first of its kind in Pakistan and positions IUCPSS and Phygital Games Pvt. Ltd. as pioneers in a global movement redefining how sports, education, and technology intersect. Together, we are set to build a vibrant ecosystem where students will thrive physically, mentally, and digitally.
